What Are Home Buyers Looking for in 2025? Trends That Are Transforming the Real Estate Market

The real estate market in Spain is undergoing a significant transformation. As lifestyles evolve, so do the preferences of those looking to buy a home. In 2025, buyers aren’t just looking for a house — they’re looking for a living experience.

Below, we explore the key real estate trends for 2025 and what buyers are really looking for in areas like Torrevieja, Orihuela Costa, and the wider Costa Blanca region.

1. Sustainable and Energy-Efficient Homes

Environmental awareness is on the rise. Buyers are increasingly interested in properties with energy certifications, high-performance insulation, solar panels, or aerothermal systems. Sustainable housing is no longer a trend — it’s a lifestyle shift driven by new habits and stricter EU regulations.

According to the Institute for the Diversification and Saving of Energy (IDAE), 40% of energy consumption in Europe comes from buildings. This has made energy efficiency a key factor when purchasing a home.

2. Multifunctional Spaces and Remote Work

The rise of remote work has shifted buyer priorities. Rooms that double as offices, high-speed internet, and peaceful surroundings are now essential.

In areas like Torrevieja and Orihuela Costa — popular among international buyers — people especially value the opportunity to work from home with sea views or in a sunny environment.

3. Outdoor Areas and Nature Connection

The pandemic reinforced the importance of outdoor spaces: large terraces, private gardens, shared green areas, or even urban gardens.

Today’s buyers prioritize quality of life and well-being, and that includes staying connected to the natural environment.

4. Connectivity, Services and Lifestyle

Access to services, shopping centers, public transport and entertainment remains important, but there’s a growing demand for a new concept: “living well without leaving home.” This has led to the rise of residential developments offering:

• Communal swimming pool
• Gym
• Coworking space
• Pet-friendly areas
• Social club

These features are increasingly common in new developments along the Costa Blanca.

5. Technology in the Home Buying Process

Today’s buyers make decisions before they even visit a property. That’s why tools such as:

• 360º virtual tours
• Interactive floor plans
• Financing simulators
• Live online assistance

… are in high demand and highly appreciated.

Conclusion: Understanding the New Buyer Profile

In 2025, selling a home means more than just showing square meters. It’s about understanding what people truly want. At Iberohomes, your trusted real estate agency in Torrevieja and Orihuela Costa, we’re prepared to meet these new demands with personalized advice, modern properties, and a forward-thinking vision of the market.

Thinking of buying or selling property on the Costa Blanca?

Get in touch with us and discover how we can help you achieve your goals with experience, dedication and insight.